Customer 360

Know Each Customer. Individually.

A 360 Degree Customer Profile

Business Question: 

Who will re-purchase? When? What? Which channel? etc

Objective: 

Create detailed know-how of existing customers to increase monetization.

Customer ID + Behaviour + Intent = Continuous Intelligence

ZyloTech Benefit: 

Dynamic propensity & recommendation, customer profile, Segment with LTV & Predicted- LTV.

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Automated Marketing

Business Question: 

What content or offer can we auto-trigger at the right time, and via the right channel?

Objective: 

Create meaningful customer engagement and contexual recommendation at the right time.

ZyloTech Benefit: 

Understand each customer's lifecycle and re-purchase journey for higher lift and self learning.

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Marketing Attribution

Business Question: 

How does one identify an existing customer across channels?

Objective: 

Cross channel identification of customer to plan promotion through the right channel

ZyloTech Benefit: 

Build and track correct customer re-purchase journey for offer optimization

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Micro Segmentation

Business Question: 

What micro-segments do we have, beyond our VIP segment?

Objective: 

Understand the customer across all lenses, i.e Segment, Micro-segment, Cohort & Individual level

ZyloTech Benefit: 

Continuous thinking around interesting trends and clusters to help with customer monetization

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Ready to see how this can apply to your biz?

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1:1 Next Best Offer or Promotion

Business Question: 

What coupon, discount, or loyalty incentive should I offer my customer which is contexual and when?

Objective: 

Increased sales, cross, upsell, customer winback and increase loyalty

ZyloTech Benefit: 

Understand individualized customer behavior and suggest what to offer, when, and through what channel

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Churn Prediction

Business Question: 

Which customer is at risk and why?

Objective: 

Dynamic customer segmentation, far beyond lost customer tracking

ZyloTech Benefit: 

Accurate predictions for timely interventions towards increased retention

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Cohort Playbook

Business Question: 

How can we plan targeted campaigns on the fly with deeper insights?

Objective: 

Identify interesting cohorts based on dynamic behavior and intent-driven insights

ZyloTech Benefit: 

User friendly playbook to select filters across numerous data points and metrics (i.e LTV, RFV, Churn etc).

Auto -Cohorts recommendation, with deeper pattern discovery.

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Customer Profitability

Business Question: 

Who are my profitable customers and how can we increase profitability for other customers?

Objective: 

Optimize marketing spend for increased ROI by focussing on predicted LTV

ZyloTech Benefit: 

Dynamic LTV and Predicted LTV at the customer level

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