The Customer Analytics Blog

Is Personalization Actually Possible?

What’s the best way to win over your customers and keep them coming back? Show them that you know them.

Consumers can often feel like faceless shoppers in a warehouse of goods.  This reduces their loyalty to one specific brand or store, and makes them more likely to alter their purchase behavior at the first sign of a promotion. The competitive advantage that companies like Amazon have lies in their deep and accurate predictions and personalization. Consumers ultimately want the companies they purchase from to provide them with promotions and products that are tailored to their specific tastes.

Topics: Marketing personalization

Meet Art Souza:  VP of Product Marketing

Zylotech is thrilled to announce the appointment of our new VP of Product Marketing, Art Souza, who will guide the company's growth and product innovation plans.

Topics: MarTech Marketing

NRF Takeaways 2018

Last week in New York, thousands of attendees visited retail's biggest trade show, NRF, and the massive event has left retailers with much to contemplate as they plan for another year of digital transformation, brick and mortar upheaval, and emerging technologies.

Topics: AI Innovation NRF

What Every Marketer Should Know About 1st and 3rd Party Data

Go to any marketing conference and you’ll see an agenda filled with sessions on data driven marketing.  It’s been talked about so frequently that the need for lots of data has been accepted as fact, even though many marketers aren’t exactly sure what it means.  And the marketers who do understand the value of data often don’t have the resources to actually collect or leverage it.  Apart from clean and complete data, data driven marketing also requires an understanding of the different types of data and how to leverage them.  

Topics: Customer Data Management big data challenges

AI For Everyone

Where Are We Now

In the world of marketing technology (MarTech), 2017 can best be described as the year of AI.   While artificial intelligence and machine learning have been around in various forms for decades, the last few years, and 2017 in particular, have seen a dramatic increase in automated and AI-powered marketing.  This new type of marketing technology is allowing many customer centric businesses to shift their focus to data-driven marketing, and to communicate more effectively with their customers.

Topics: AI Marketing