This post answers three questions B2B Marketers and RevOps professionals often ask us about how to make the most of a CDP.
Christina Tramontozzi, on February 26, 2020 | 4 minute read
This post answers three questions B2B Marketers and RevOps professionals often ask us about how to make the most of a CDP.
Chuck Leddy, on February 12, 2020 | 3 minute read
This post answers six questions B2B marketers often ask us about how an automated CDP can make their lives easier and their marketing efforts better.
Pat O'Brien, on February 05, 2020 | 3 minute read
RevOps is a hot topic. With an “81% increase in RevOps titles on LinkedIn” alone, RevOps is not just a buzzword but something companies are actively investing in and will continue to grow. But where organizationally does it fit? Is it just an extension of sales ops or marketing ops? Can those organizations morph into this role? This blog will explore what RevOps is, why companies should care, and explore whether the true definition of RevOps can be implemented successful.
Sandeep Koul, on February 05, 2020 | 3 minute read
One universal fact about data is that, like many perishable things in the world, it goes bad over time (unfortunately pretty quickly).
Chuck Leddy, on January 29, 2020 | 3 minute read
An earlier Zylotech blog post described the multiple benefits customer data platforms offer technology companies, benefits that go way beyond “just” the marketing function. With the close ties today between sales and marketing on everything from ABM to intent, this post will explore why so many companies are now choosing CDPs in the noisy tech-laden sales and marketing landscape, what CDPs offer them, and how they’re implementing CDPs for three important, sales and marketing-related purposes: Account Based Marketing (ABM), ID resolution, and even privacy compliance mandates like GDPR (your security team will be happy).
