Customer Data & Analytics Blog

Abhi's Weekend Reads June

Abhi Yadav | 3 minute read

 
Get your cup of coffee and settle in for some of my favorite reads from the past month. I've always been interested in everything regarding Martech, data analytics, leadership and more. I spend a large chunk of my time reading everything about these topics I can find so here is a roundup of some of my favorite finds from the month. Hope you enjoy!

Data Myopathy: How to Avoid Undercutting Yourself

David Slavich | 2 minute read

Form fills, sales created contacts and accounts, event lists, D&B, and Zoominfo. There are a lot of data sources out there and much like a periscope, those sources provide a myopic glimpse of a rapidly expanding data universe (data grows 2.5 quintillion bytes a day). Why myopic? In my last article where I discussed the cost of Data Decay, I wrote about the nature of data being akin to a snapshot in time but what if that snapshot was never complete, to begin with?

Topics: Data Quality

Abhi's Weekend Reads

Abhi Yadav | 3 minute read

 
Get your cup of coffee and settle in for some of my favorite reads from the past month. The idea is to share some of my favorite and most thought provoking articles around customer intelligence, data quality, B2B Marketing, AI, leadership and more. 

Breaking Bad Data - The Key to Data Accuracy

David Slavich | 2 minute read

When was the last time you updated your LinkedIn profile picture? At least for myself, it’s been a while and considering the “quarantine 15” phenomenon I have no plans to change my picture anytime soon. Ironically, I relied on the accuracy of LinkedIn profile photos for finding prospects at conferences when I was an SDR and due to data decay, I often found myself at the panting end of an apology after running down the wrong prospect. 

Topics: Data Quality

The Marketing Challenges of Bad Data

Melodye Mueller | 2 minute read

As marketers we’ve come to recognize that data poses one of our biggest challenges - specifically bad data. Our work relies on the ability to reach our target audience in a reliable and personalized manner. This requires complete and accurate information that is consistent and available across all our platforms and tools. In order to successfully execute our marketing programs, we need trusted data that is timely and relevant.