Customer Data & Analytics Blog

Customer Retention vs Acquisition in Account Based Marketing (ABM)

Pat O'Brien | 3 minute read

Updated blog on December 18, 2019. 

Coke vs Pepsi. Red Sox vs Yankees. Kirk vs Picard. iPhone vs Android. These mark some of the great rivalries of our time, and can always be counted on to spark a lively debate. Marketers, also, often face choices that can put them on one side or another of a hot button issue. Customer acquisition (obtaining new customers) versus retention (retaining and growing current customers) is one of these frequently debated topics.

Topics: customer centric marketing

Why you should care about RevOps

Pat O'Brien | 3 minute read

Last week I had the chance to have a great discussion with some fellow Marketing and Sales leaders in the Boston Tech Space. I truly enjoyed the open conversation and an insight into some of our toughest challenges. And discoveries into what is and isn’t working for marketers and sales teams as a whole. The biggest takeaway I found was that multiple individuals were discussing RevOps. This blog will explore what is it, why should we care and can we truly implement RevOps successfully?

Topics: Revenue Operations

Customer Success Learnings from Growth 2020

Joe Santangelo | 2 minute read

Customer Success is about putting your customers at the center of everything you do. Anyone in a customer success role understands it’s their job to be an advocate for the customer. We work for them.

Topics: Customer Intelligence


Abhi Yadav | 4 minute read

Updated blog on November 6, 2019. 

The EU General Data Protection Regulation (GDPR) went into effect last year, on May 25, 2018. Following in the EU’s footsteps California has now enacted a similar policy, the California Consumer Privacy Act (CCPA), which will go into effect Jan. 1, 2020. 

The martech landscape is still growing

Janet Wagner | 2 minute read

This year marks the eighth release of Scott Brinker’s annual Marketing Technology Landscape Supergraphic. The size of the martech landscape is amazing, and it’s still growing. The 2018 supergraphic charts 6,829 marketing technology solutions. The 2019 supergraphic features 7,040 martech solutions sorted into more than four dozen categories; and there are hundreds, if not thousands, of martech solutions that aren’t included. Every year, marketers have more martech solutions to choose from. So today, we’re taking a look at a few martech solution categories: conversational marketing and chat, call analytics and management and collaboration.Infographic Credit:

Topics: MarTech