Today is a Friday and close to spring. These are reasons enough to rejoice but this special day also marks the 2019 International Women’s Day. The annual celebration has a rich history dating back more than 100 years after a Women's Day was established following a women-led protest in New York of unfair wages, long work hours and the lack of voting rights. It eventually expanded to an international holiday after other countries recognized it as a national day to commemorate on March 8.

The number of companies currently using AI is growing rapidly along with the companies that want to start leveraging AI. But the shortage of AI talent is a significant problem for companies looking to implement AI technologies.

Every marketer already knows that data is their lifeblood. It’s our sauce to making effective marketing happen. Yet as data quality issues persist in B2B marketing, how to achieve good data quality doesn’t need to be a secret. With technology advances today, every B2B marketer can have good quality data.

Many businesses today are using machine learning algorithms to build intelligent applications. One of the ways algorithms are used in marketing is customer segmentation- grouping customers based on specific qualities such as demographics or behavioral patterns.