|
|
||||||||||||
David Slavich, on May 19, 2020 | 2 minute read
Form fills, sales created contacts and accounts, event lists, D&B, and Zoominfo. There are a lot of data sources out there and much like a periscope, those sources provide a myopic glimpse of a rapidly expanding data universe (data grows 2.5 quintillion bytes a day). Why myopic? In my last article where I discussed the cost of Data Decay, I wrote about the nature of data being akin to a snapshot in time but what if that snapshot was never complete, to begin with?
David Slavich, on May 07, 2020 | 2 minute read
When was the last time you updated your LinkedIn profile picture? At least for myself, it’s been a while and considering the “quarantine 15” phenomenon I have no plans to change my picture anytime soon. Ironically, I relied on the accuracy of LinkedIn profile photos for finding prospects at conferences when I was an SDR and due to data decay, I often found myself at the panting end of an apology after running down the wrong prospect.
Melodye Mueller, on April 29, 2020 | 2 minute read
As marketers we’ve come to recognize that data poses one of our biggest challenges - specifically bad data. Our work relies on the ability to reach our target audience in a reliable and personalized manner. This requires complete and accurate information that is consistent and available across all our platforms and tools. In order to successfully execute our marketing programs, we need trusted data that is timely and relevant.
