Customer Data & Analytics Blog

Abhi Yadav

Recent Posts by Abhi Yadav:

Every marketer’s dream: Clean, segmented data—How can you get there?

Abhi Yadav | 2 minute read

Great data is the basis for great marketing

Data scientists are intimately familiar with the processes data must go through before it can be used for machine learning models and analytics. Marketers, on the other hand, are usually not. The journey that customer data takes before it’s actually useful is outside of many marketers’ purview and deemed unimportant to some.

Topics: Data Quality


Abhi Yadav | 4 minute read

Updated blog on November 6, 2019. 

The EU General Data Protection Regulation (GDPR) went into effect last year, on May 25, 2018. Following in the EU’s footsteps California has now enacted a similar policy, the California Consumer Privacy Act (CCPA), which will go into effect Jan. 1, 2020. 

Successful marketing campaigns begin with customer data and machine learning

Abhi Yadav | 2 minute read

If you’re a data scientist, you’re familiar with the many processes data must go through before it can be used for machine learning models and analytics. If you’re a marketer, you may not be aware of the lengthy journey customer data takes before it reaches you. This post highlights some of the processes customer data goes through before it is made available to marketers for customer analytics and marketing campaigns.

Topics: Customer Analytics

Why machine learning matters to B2B companies

Abhi Yadav | 2 minute read

While the number of B2C companies using machine learning is skyrocketing, the adoption of machine learning by B2B companies lags far behind in comparison. This post highlights two ways machine learning makes a difference for B2B companies.

Topics: machine learning

How self-learning AI could transform marketing

Abhi Yadav | 2 minute read

Self-learning AI is a crucial component of our customer data and analytics platform (CDP). Self-learning AI enables our platform to learn about customers at each point of their journey automatically. It allows our platform to understand the behaviors that drive each customer and prevent churn. And it enables our platform to deliver highly relevant and personalized content to each customer at precisely the right time.

Topics: AI World