Customer Data & Analytics Blog

Abhi Yadav

Recent Posts by Abhi Yadav:

Abhi's Weekend Reads June

Abhi Yadav | 3 minute read

 
Get your cup of coffee and settle in for some of my favorite reads from the past month. I've always been interested in everything regarding Martech, data analytics, leadership and more. I spend a large chunk of my time reading everything about these topics I can find so here is a roundup of some of my favorite finds from the month. Hope you enjoy!

Abhi's Weekend Reads

Abhi Yadav | 3 minute read

 
Get your cup of coffee and settle in for some of my favorite reads from the past month. The idea is to share some of my favorite and most thought provoking articles around customer intelligence, data quality, B2B Marketing, AI, leadership and more. 

Every marketer’s dream: Clean, segmented data—How can you get there?

Abhi Yadav | 2 minute read

Great data is the basis for great marketing

Data scientists are intimately familiar with the processes data must go through before it can be used for machine learning models and analytics. Marketers, on the other hand, are usually not. The journey that customer data takes before it’s actually useful is outside of many marketers’ purview and deemed unimportant to some.

Topics: Data Quality

GDPR and CCPA

Abhi Yadav | 4 minute read

Updated blog on November 6, 2019. 

The EU General Data Protection Regulation (GDPR) went into effect last year, on May 25, 2018. Following in the EU’s footsteps California has now enacted a similar policy, the California Consumer Privacy Act (CCPA), which will go into effect Jan. 1, 2020. 

Successful marketing campaigns begin with customer data and machine learning

Abhi Yadav | 2 minute read

If you’re a data scientist, you’re familiar with the many processes data must go through before it can be used for machine learning models and analytics. If you’re a marketer, you may not be aware of the lengthy journey customer data takes before it reaches you. This post highlights some of the processes customer data goes through before it is made available to marketers for customer analytics and marketing campaigns.

Topics: Customer Analytics