What’s the best way to win over your customers and keep them coming back? Show them that you know them.
Consumers can often feel like faceless shoppers in a warehouse of goods. This reduces their loyalty to one specific brand or store, and makes them more likely to alter their purchase behavior at the first sign of a promotion. The competitive advantage that companies like Amazon have lies in their deep and accurate predictions and personalization. Consumers ultimately want the companies they purchase from to provide them with promotions and products that are tailored to their specific tastes.