Customer Data & Analytics Blog

Abhi Yadav

Recent Posts by Abhi Yadav:

Is Personalization Actually Possible?

Abhi Yadav | 3 minute read

What’s the best way to win over your customers and keep them coming back? Show them that you know them.

Consumers can often feel like faceless shoppers in a warehouse of goods.  This reduces their loyalty to one specific brand or store, and makes them more likely to alter their purchase behavior at the first sign of a promotion. The competitive advantage that companies like Amazon have lies in their deep and accurate predictions and personalization. Consumers ultimately want the companies they purchase from to provide them with promotions and products that are tailored to their specific tastes.

Topics: Customer Intelligence

This Is Why Your B2B Data Driven Marketing Doesn’t Work and How AI Can Fix It

Abhi Yadav | 2 minute read

No doubt, Account Based Marketing (ABM) is a big priority, thanks to modern AdTech companies, who have championed this. However, advances in data & AI technologies have made it possible for Marketing Operations to plan everything from an Account Based perspective. Despite this, many marketers still struggle with the challenges of data quality, fragmented reporting and sheer volume of martech stack silos. 

Topics: Customer Intelligence

Simplifying the Customer Marketing Myriad with Artificial Intelligence

Abhi Yadav | 2 minute read

Right now, "customer centricity" is one marketing's hottest trends.  Despite this, marketers are struggling to take their customer data and derive meaningful insights that facilitate true individualization.

Topics: Customer Analytics Customer Intelligence

10 Key Steps to Total Customer Monetization

Abhi Yadav | 4 minute read

The post originally appeared in MarTech Series on June 8th, 2017.

When it comes to customer acquisition, best practices abound. But, while there is tremendous lip service around customer centricity, companies struggle to execute effective customer retention and monetization programs in this big data era.

Topics: Customer Intelligence