Customer Data & Analytics Blog

Albert McKeon

Recent Posts by Albert McKeon:

How to enhance the data you're receiving from adtech

Albert McKeon | 1 minute read

There's no denying the many gains marketers can make by doing business on Google, Facebook and Amazon.

The evolution of relationship-centric marketing

Albert McKeon | 1 minute read

You can't fault marketers for always trying to give customers what they wanted when they wanted. Instant gratification triggers all sorts of pleasant psychological feelings, of course, and a happy customer, so the thinking goes, will keep coming back for more happiness.

Topics: Personalization

What does individualism and relevance mean for marketers today?

Albert McKeon | 1 minute read

You can't consistently fool customers. You might be able to make a generalized offer once in a while, but if you regularly speak to a mass audience, customers will realize you lack the necessary insight to create relationships that are centered on individualism and achieve relevance.

Topics: Personalization

Why ecommerce sites can benefit from using an advanced CDP

Albert McKeon | 2 minute read

Some things are clearly DIY projects: setting up a home theater system, building a stone wall or designing your own webpage. Other tasks, though, require the professionalism, knowledge and tools of an expert: most car repairs, electrical work and consumer data analytics.

Topics: Personalization

Why ecommerce is a goldmine for customer data tracking

Albert McKeon | 1 minute read

 

We recently encouraged companies to take advantage of the lucrative promise of ecommerce. Amazon isn't the only company that can, or should, monetize interactions with customers.

Topics: Personalization