Customer Data & Analytics Blog

Andrew Malinow, PhD

Recent Posts by Andrew Malinow, PhD:

3 steps to engineer customer segments from social media data

Andrew Malinow, PhD | 4 minute read



For retailers, understanding their customers- their preferences, purchasing behaviors, and even things that they don’t like about a product or service, and using this information to personalize the customer’s experience is critical.

Topics: Customer Analytics

Understand The Implications Variance Has On Providing Insight Into Your Business: Part 2

Andrew Malinow, PhD | 1 minute read

To effectively leverage data to inform business decisions, we must create visualizations that reveal interesting data points or trends in the data. While a determination of what is interesting will vary from use-case to use-case, creating visualizations that surface variance in a data set is a central tenet of an analytic workflow where we hope to move from directional to actionable insight.

Topics: Customer Analytics

Understand The Implications Variance Has On Providing Insight Into Your Business: Part 1

Andrew Malinow, PhD | 1 minute read

Understanding the implications of variance and its effects on insights is critical. However, too often visualizations and metrics that are used for reporting purposes—which executives rely on for understanding the health of their business—fail to account for or represent variance.

Topics: Customer Analytics