Customer Data & Analytics Blog

Ariella Brown

Recent Posts by Ariella Brown:

3 Tips for achieving customer data quality

Ariella Brown | 3 minute read

You may have heard the expression, quality doesn’t cost --it pays. A more precise formulation applies to business in the form of the 1-10-100 rule of data quality. The idea is that while it could cost you $1 to corroborate the data upon entry, it costs $10 to clean it later and $100 to leave it uncorrected due to the various losses that will result from it. How to prevent that happening? Adopt a CDP solution.

Topics: customer data analysis

How the demand of customer obsession is causing marketing and sales operations to change

Ariella Brown | 4 minute read

The evolution of sales and marketing ops has made these traditionally tactical roles much more into contributors of organizational data and technology strategy that supports driving more revenue. The combination of sophisticated consumers and the ability to tap into technology to better track causes and effects for sales and marketing is driving businesses to pay greater attention to their marketing and sale ops.

Topics: Revenue Operations

How to put the customer at the center of cybersecurity marketing

Ariella Brown | 3 minute read

Those who work in the cybersecurity business know that they have to keep up to date on points of vulnerability in technology to maintain their edge. What the ones who successfully market their products also know is that they have to adapt to evolving customer expectations in the highly competitive B2B market.

Topics: Customer Tech Thought Leadership

Helping your CEO bring digital transformation to your company

Ariella Brown | 3 minute read

We’ve seen how the CMO and CIO have to come together to achieve optimal results from the marriage of marketing goals and technology. But there is also another key player in achieving the benefits of digital transformation, and that is the CEO. It’s important to get the CEO on board to realize the vision and to set up the four central components: culture, customer experience, change, and collaboration.

Topics: Marketing Technology

How AutoML is shaping the marketers' world

Ariella Brown | 2 minute read

“Show me what I want.” That’s essentially what we demand of online retailers, to deliver what we want to buy to our view even without our specifying what it is. Yes, we do want to have our minds read to that extent.

Topics: AutoML