Customer Data & Analytics Blog

Ariella Brown

Recent Posts by Ariella Brown:

Helping your CEO bring digital transformation to your company

Ariella Brown | 3 minute read

We’ve seen how the CMO and CIO have to come together to achieve optimal results from the marriage of marketing goals and technology. But there is also another key player in achieving the benefits of digital transformation, and that is the CEO. It’s important to get the CEO on board to realize the vision and to set up the four central components: culture, customer experience, change, and collaboration.

Topics: Marketing Technology

How AutoML is shaping the marketers' world

Ariella Brown | 2 minute read

“Show me what I want.” That’s essentially what we demand of online retailers, to deliver what we want to buy to our view even without our specifying what it is. Yes, we do want to have our minds read to that extent.

Topics: AutoML

Time to rebalance your technology portfolio for digital transformation

Ariella Brown | 4 minute read

It’s the time of year when we’re gearing up for the spring forward (March 10). As we get set to advance our clocks, we should also be thinking about how we can advance our businesses on the road of digital transformation. That calls for making the necessary shifts in a technology portfolio to embrace the game changers, especially the ones that deliver on customer analytics.
Topics: Customer Intelligence

Beyond February 14: B2B takeaways from Valentine's Day

Ariella Brown | 3 minute read

When we think of Valentine’s Day, B2B is not exactly what we think of when we picture candlelit dinners, bouquets of roses, chocolates, gifts of jewelry, and stuffed animals and cards festooned with red and pink hearts. However, if you think out of the heart-shaped box, you can begin to understand that there are quite a number of parallels. 

Topics: Tech Startup

The CIO and CMO are natural partners: Here's why

Ariella Brown | 4 minute read

Different strengths are involved in the various C-suite roles, which accounts for different personalities in the the CMO and CIO role. While that could sometimes bring up opposing points of view, they need to come together to work on the martech. The CMO provides the customer data needed for driving revenue, and the CIO has to set up the IT infrastructure that can extract value from the data. When they both work together, they realize greater efficiency and impact.