Customer Data & Analytics Blog

Art Souza

Recent Posts by Art Souza:

What Every Marketer Should Know About 1st and 3rd Party Data

Art Souza | 3 minute read

Go to any marketing conference and you’ll see an agenda filled with sessions on data driven marketing.  It’s been talked about so frequently that the need for lots of data has been accepted as fact, even though many marketers aren’t exactly sure what it means.  And the marketers who do understand the value of data often don’t have the resources to actually collect or leverage it.  Apart from clean and complete data, data driven marketing also requires an understanding of the different types of data and how to leverage them.  

Topics: Marketing Technology Customer Analytics Customer Intelligence