Customer Data & Analytics Blog

Chuck Leddy

Recent Posts by Chuck Leddy:

6 Reasons Why Data-Driven Marketers Need a CDP

Chuck Leddy | 3 minute read

This post answers six questions B2B marketers often ask us about how an automated CDP can make their lives easier and their marketing efforts better.

Topics: Marketing Technology CDP Data Operations

How AI, ML and CDPs can impact sales operations

Chuck Leddy | 3 minute read

 

An earlier Zylotech blog post described the multiple benefits customer data platforms offer technology companies, benefits that go way beyond “just” the marketing function. With the close ties today between sales and marketing on everything from ABM to intent, this post will explore why so many companies are now choosing CDPs in the noisy tech-laden sales and marketing landscape, what CDPs offer them, and how they’re implementing CDPs for three important, sales and marketing-related purposes: Account Based Marketing (ABM), ID resolution, and even privacy compliance mandates like GDPR (your security team will be happy).

Topics: machine learning

Personalization today means understanding customer context

Chuck Leddy | 3 minute read

B2B marketers invest in marketing technology to gain customer insights and drive personalization to better engage their customers. While technologies like artificial intelligence and self-learning are the martech foundation of personalization strategies, marketers must also be aware of each customer’s evolving needs as they arise in context. Savvy B2B marketers don’t just collect personal data, but also understand how and when to use this personal data to engage customers in the right context.

Topics: Personalization

How an automated CDP is the foundation for better marketing

Chuck Leddy | 3 minute read

B2B marketers might understand what a customer data platform does, but may struggle with the next-level concept -- connecting what a CDP does with building a smarter, more efficient marketing operation. This post is intended to answer 6 key questions B2B marketers may have about how an automated CDP can make their lives easier and their marketing efforts better. 

Topics: machine learning

The importance of alignment for ABM success

Chuck Leddy | 3 minute read

Account-Based Marketing, or ABM, is a B2B strategy that deploys the most effective marketing tactics to engage key stakeholders in targeted accounts. According to What Is Account Based Marketing, Why You Should Adopt It, And How, “ABM doesn’t just call for alignment between sales and marketing teams – it forces teams to align because personalization at the account level requires sales and marketing to be in sync on account-specific messaging.” The result of such ABM-driven alignment? Higher marketing and overall ROI in a shorter time.

Topics: ABM