Customer Data & Analytics Blog

Chuck Leddy

Recent Posts by Chuck Leddy:

Beyond marketing: The promise of customer intelligence for technology companies

Chuck Leddy | 4 minute read

People get caught up in the differences among business functions, companies, and industries, but easily lose sight of commonalities. For instance, almost every business today calls itself “customer-centric” in delivering value through their business model.

Topics: Customer Intelligence

The rise of the citizen data scientist: How they collaborate with expert data scientists

Chuck Leddy | 3 minute read

The citizen data scientist is a fast-emerging trend, as more non-experts from operational areas (marketing, finance, HR, etc.) increasingly perform data science tasks that were once the exclusive function of expert data analysts and statisticians. It’s important to understand that the emergence of the citizen data scientist will not eliminate the need for today’s data science professionals, as this post explains.

Topics: Customer Intelligence

Empowering the citizen data scientist: The democratization of customer analytics

Chuck Leddy | 3 minute read

Diffusion and democratization is a natural part of the life cycle of any technology, as cutting-edge technologies typically move from the laboratory, into the hands of a few early adopters, get commercialized by industry, and later become widely available to all. For example, the 1980s and ‘90s witnessed the arrival of accessible desktop computing, facilitated by easy-to-use Internet browsers. Computing technology thus moved from big server rooms in corporate headquarters/IT departments and onto the desktops of every single employee. That same computing power is now fully democratized and in everybody’s pocket.

Topics: Customer Analytics

Self-learning in customer analytics: A primer

Chuck Leddy | 3 minute read

Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner. While self-learning technology may be neither widely recognized nor well-understood, the trend is already having a broad, burgeoning impact on marketing. This post serves as a self-learning primer, explaining what self-learning is and why Chief Marketing Officers (CMOs) need to care about it.

Topics: AutoML Customer Analytics

4 Tips for CMOs wanting to build a data-driven culture

Chuck Leddy | 3 minute read

All Chief Marketing Officers know that collecting data isn’t enough. The real value of data is in leveraging it to develop behavioral insights about your customers and using those data-driven insights to inform better decision-making in real-time, driving marketing relevance. To perform this essential work of deeply understanding your customers you need a customer analytics platform that accesses, analyzes and renders your customer data fully actionable.

Topics: Personalization