Customer Data & Analytics Blog

Chuck Leddy

Recent Posts by Chuck Leddy:

Becoming a highly-successful citizen data scientist: 7 key traits

Chuck Leddy | 3 minute read

Over the course of two prior blog posts, we’ve explored a major trend in data science: the emergence of the citizen data scientist (CDS) and how a CDS can effectively collaborate with professional data scientists to unlock the massive business potential of data. This post describes the 7 key traits of a successful CDS, traits that enable them to drive unique business value through data analytics.

Topics: Data Operations

How AI and machine learning are impacting B2B: 3 great use cases for CDPs

Chuck Leddy | 3 minute read

An earlier Zyloblog post described the multiple benefits CDPs offer technology companies, benefits that go way beyond “just” the marketing function. This post will explore why so many B2B companies are now choosing CDPs in the noisy marketing technology/martech landscape (now with over 7000 vendors), what CDPs offer them, and how they’re implementing CDPs for three important, marketing-related purposes: Account Based Marketing (ABM), ID resolution, and GDPR compliance.

Topics: Customer Intelligence

Leveraging customer analytics to reduce churn rates and grow marketing ROI

Chuck Leddy | 3 minute read

Customer retention, often measured by “churn” rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business. When customers stay, your business can build long-term profitability through repeat purchases, as well as cross-selling and up-selling opportunities. When you retain customers and optimize their lifetime value, you also create brand ambassadors who give you priceless word-of-mouth marketing and referrals. “Churn,” on the other hand, is a revenue killer.

Topics: Customer Analytics

Beyond marketing: The promise of customer intelligence for technology companies

Chuck Leddy | 4 minute read

People get caught up in the differences among business functions, companies, and industries, but easily lose sight of commonalities. For instance, almost every business today calls itself “customer-centric” in delivering value through their business model.

Topics: Customer Intelligence

The rise of the citizen data scientist: How they collaborate with expert data scientists

Chuck Leddy | 3 minute read

The citizen data scientist is a fast-emerging trend, as more non-experts from operational areas (marketing, finance, HR, etc.) increasingly perform data science tasks that were once the exclusive function of expert data analysts and statisticians. It’s important to understand that the emergence of the citizen data scientist will not eliminate the need for today’s data science professionals, as this post explains.

Topics: Customer Intelligence