Customer Data & Analytics Blog

Courtney Porter

Recent Posts by Courtney Porter:

The age old dilemma to build vs. buy a CDP: How ZyloSales addresses it with prospects

Courtney Porter | 3 minute read

The decision to build a CDP versus buy one is a conversation we have with many prospects. While this is the undying question for all technology, it certainly applies to anyone evaluating a CDP. What are the advantages, risks and costs associated with both. This blog shares our most common discussions around this critical question, and how we address them.

Topics: CDP