Customer Data & Analytics Blog

David Slavich

Recent Posts by David Slavich:

Dealing With Duplicate Data Records

David Slavich | 0 minute read

What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID. The resulting unified contact is a composite of available data points providing marketers with a 360-degree view of the customer.

Topics: Data Operations

Data Myopathy: How to Avoid Undercutting Yourself

David Slavich | 2 minute read

Form fills, sales created contacts and accounts, event lists, D&B, and Zoominfo. There are a lot of data sources out there and much like a periscope, those sources provide a myopic glimpse of a rapidly expanding data universe (data grows 2.5 quintillion bytes a day). Why myopic? In my last article where I discussed the cost of Data Decay, I wrote about the nature of data being akin to a snapshot in time but what if that snapshot was never complete, to begin with?

Topics: Data Quality

Breaking Bad Data - The Key to Data Accuracy

David Slavich | 2 minute read

When was the last time you updated your LinkedIn profile picture? At least for myself, it’s been a while and considering the “quarantine 15” phenomenon I have no plans to change my picture anytime soon. Ironically, I relied on the accuracy of LinkedIn profile photos for finding prospects at conferences when I was an SDR and due to data decay, I often found myself at the panting end of an apology after running down the wrong prospect. 

Topics: Data Quality