Customer Data & Analytics Blog

Ed Wolf

Recent Posts by Ed Wolf:

Wolf takeaways from the Adobe Summit: Are you (customer) experienced?

Ed Wolf | 3 minute read

At last month’s Adobe Summit, somewhere in the neighborhood of fifty thousand marketers, technologists, sales, services, and operations practitioners gathered in Las Vegas to hear the latest and greatest in the world of marketing technology, specifically from Adobe. In addition to leaders from enterprise companies such as Adobe, IBM, Microsoft, Marketo, Magento, and others, a star studded cast of A-list celebrities also filled up the keynote slots. Personalities such as Reese Witherspoon, Drew Brees and Mindy Kaling contributed to discussions as they spoke in front of packed houses and cheering crowds.

Wolf tales: Observations from the road

Ed Wolf | 3 minute read

Luxury—the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to. Well known designer brands such as Coach, Gucci, Rolex, Louis Vuitton, and others understand that the lure of the luxury lifestyle is at the heart of their appeal among their clientele. Those customers in turn, expect white glove service and royal treatment with every interaction. They spend a lot of money on their brands and have very high standards for customer service and personalized communication.  

Topics: Customer Intelligence

Wolf tales: Observations from the road

Ed Wolf | 2 minute read

Zylotech recently took to the streets to attend two conferences —the Connect CMO Summit in Chicago, and the Marketing Insights forum in NYC. These events both catered to marketers and revolved around data, technology, and consumer insight, and how these brands can use data to gain knowledge of their customers, and ultimately market to them intelligently. The discussions we had with the attendees around these topics were illuminating, both for the universality of the challenges all types of organizations face, and their willingness to prioritize solving them. Whether a B2B industrial manufacturer from Munich, or a Los Angeles-based B2C cosmetic retailer--the issues of the day span all industries and geographies.

Topics: Customer Intelligence

Data and Customer Loyalty: Part 3

Ed Wolf | 1 minute read

“Bottom-up” Analytics—Data as a strong foundation for customer loyalty

Continued from part 2 of this series that ran last week on challenges marketers can face when they turn to data for guidance.
 
So the key, then, is to leverage all available data, while making sure that the data is clean, unified, and gives a true “360” view of the customer. Only then can marketers extract the real behavioral insight necessary for true customer engagement. While existing programs may be able to provide some general insight into customer behavior and inform marketing efforts designed to influence that behavior, we favor a “bottom up” approach. In other words, just as you would not want to build a house on a weak foundation, a strong loyalty program will leverage all available data sets to determine the most effective offers, tone, and cadence to deliver to customers and provide the framework to engage and reward them with relevance and personalization.
Topics: Customer Intelligence

Data and Customer Loyalty: Part 2

Ed Wolf | 1 minute read

Data Challenges

In theory, brands have more data than ever before on their customers—their preferences, purchase history, spending habits, demographics, intent, and other attributes. In theory, that large amount of data should make it easy for companies to truly understand their customers and deliver the best, most personalized experience, whether online, in store, via email, or on a customer support call. We say “in theory” because the reality is that shockingly few are able to take advantage of the benefits that “big data” provides.

Topics: Customer Intelligence