Customer Data & Analytics Blog

Greg Peverill-Conti

Recent Posts by Greg Peverill-Conti:

The revolutionary role of AI in B2B marketing

Greg Peverill-Conti | 3 minute read

Over the years, I’ve had the opportunity to work with a number of companies that lie at the intersection of audiences, data, and technology. As time has passed, many of the challenges associated with using data to reach potential customers have been solved. Amassing audience information? Check. Recognizing a prospect across platforms and devices? Check. Integrating information and insights into a range of sales and marketing technologies? Check, again. Many of the fundamental problems of data-driven marketing have been recognized and addressed.

Topics: Customer Tech Thought Leadership