Customer Data & Analytics Blog

Iqbal Kaur

Recent Posts by Iqbal Kaur:

Has customer experience and customer success converged?

Iqbal Kaur | 3 minute read

It’s understandable for some organizations to not grasp the importance of merging customer experience with customer success.

Topics: Customer Experience Strategy

Customer experience is the new battlefield

Iqbal Kaur | 3 minute read

It’s one thing to want to please customers. It’s a whole other thing to actually deliver a consistent experience that satisfies customers and keeps them coming back for more. 

Topics: Customer Experience Strategy

What happens with companies that ignore customer experience

Iqbal Kaur | 3 minute read

It’s a cycle as old as business itself. A company thrives, but then, almost suddenly, it can’t keep up with the times. It can’t maintain a pace that demands new market strategies as well as new product and service delivery methods. The company withers and then folds. All that’s left to ask, years later, is the age-old question, “What ever happened to that business?”

Topics: Customer Experience Strategy

Customer Churn: A Data Science Perspective

Iqbal Kaur | 5 minute read

Understanding customer churn is vital to the success of a business.  Customer churn happens when customers who had shopped with a store for long periods of time stop coming, or move to a competitor. Churn is normal in any business, but it’s also critical to control.

Topics: Customer Analytics Customer Intelligence

What’s the Deal with Customer Segmentation?

Iqbal Kaur | 7 minute read


Source: https://marketoonist.com/2014/08/targetmarket.html

In a highly competitive market, it is critical for a marketer to know who the right person is to send information for their latest marketing campaign. One is not simply looking for any existing customer, but the customer who would be most likely to act on the specific offer provided. 

Topics: Customer Analytics Customer Intelligence