Customer Data & Analytics Blog

Iqbal Kaur

Recent Posts by Iqbal Kaur:

ZyloTech highlighted as AI powered Customer Analytics Innovator by Frost and Sullivan Report

Iqbal Kaur | 2 minute read

Cambridge, Mass. (May 22, 2017) – ZyloTech, has been prominently featured in a new Stratecast report from Frost & Sullivan titled, “Customer Acquisition Is Only the Beginning: Companies Need Comprehensive Customer Analytics to Retain and Monetize the Customers They Acquire.” The research report, written by Senior Industry Analyst of Big Data Analytics, Jeff Cotrupe, examines the dynamics and challenges that exist between customer acquisition and post-acquisition, and argues for a focus on customer monetization and retention marketing beyond customer acquisition. 

Topics: Customer Tech Thought Leadership

How the World of Customer Analytics is Changing

Iqbal Kaur | 6 minute read

My analytics career started more than 15 years ago, at General Electric’s financial services business. Prior to that, I had worked in various consumer lending based roles within and outside GE, but analytics was a new beast to me—and a very exciting one. Those were the days of SAS, SQL, and structured databases. Social media wasn’t even on the horizon. We considered ourselves lucky to work at a company that had invested so much in data, analytical software, visualization tools, and rule engines etc. 

Topics: Customer Analytics

How to Make Customer-Centric Decisions in Retail

Iqbal Kaur | 3 minute read

A decade ago, when I worked at a multi-billion-dollar retailer, I was surprised to see how little analytics were being used across the organization. Having only worked in the data centric, financial services domain, I was shocked at the general lack of data, as well as the poor quality and inability to use the customer data that did exist. However, this was not an aberration.  The retail industry, in general, wasn’t data or analytics focused at that time. 

Topics: Personalization Customer Intelligence

A Customer Segmentation Primer for the Omni-channel Marketer

Iqbal Kaur | 2 minute read

Today the marketplace has become so crowded, that mass marketing alone doesn’t work when it comes to attracting and retaining customers. Also, spoiled for choices, customers have become more demanding and expect more personalized marketing messages. This is where it becomes important to segment customers and provide relevant and individualized messaging to win and retain them. 

Topics: Customer Analytics Personalization Customer Intelligence