Customer Data & Analytics Blog

Janet Wagner

Recent Posts by Janet Wagner:

GDPR and Explainable AI

Janet Wagner | 3 minute read

The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. The regulation has had a significant impact on how companies around the world handle the data of European citizens. The regulation includes numerous provisions regarding data protection and privacy. Several sections of the GDPR have led to a debate among AI industry professionals about the “right to explanation” mandate included in the regulation.

Topics: GDPR & Data Privacy

AutoML could help bridge the AI skills gap

Janet Wagner | 2 minute read

The number of companies currently using AI is growing rapidly along with the companies that want to start leveraging AI. But the shortage of AI talent is a significant problem for companies looking to implement AI technologies.

K-Means: A popular algorithm for segmentation

Janet Wagner | 3 minute read

Many businesses today are using machine learning algorithms to build intelligent applications. One of the ways algorithms are used in marketing is customer segmentation- grouping customers based on specific qualities such as demographics or behavioral patterns.

Common algorithms in marketing

Janet Wagner | 3 minute read

We recently published a blog post that highlights a number of open source libraries and tools data scientists in marketing should check out. Today we thought we would highlight several algorithms that are commonly used for marketing applications.

Topics: Marketing Technology

Location data: a powerful resource for customer analytics

Janet Wagner | 2 minute read

Location data can be found in many places- social media, archived purchase orders, and mobile devices to name a few. This blog post highlights how location data could be used by organizations for customer analytics and marketing use cases.

Topics: Customer Analytics