Marketing is becoming increasingly innovative, not just in its campaigns, but also with its use of customer data. Today enterprises have, on average, over 50 forms for unique customer data, therefore it’s imperative for marketers to look beyond IT and understand the issues and trade-offs associated with pulling together customer data.   

Finding the balance between "offense" and "defense" is critical in any situation.  Knowing when to be proactive (and when to take a step back) can be the difference between success and failure; closing a deal or not.

Earlier this month, I attended a great MIT Sloan Alumni Association event on “Crossing the Chasm from Big Data to AI in Customer Centric Enterprise Business.”   

Retailers want to know everything there is to know about their customers – but can’t. They struggle to remarket to customers because they fail to understand and anticipate their wants and needs, despite a clear mission statement to present can’t-turn-down offers to the right customers at the right time. 

On Wednesday June 7^th, 2017 from 6:30-8:00pm, Zylotech Founder and CEO, Abhi Yadav, will moderate a MIT panel on strategically applying innovative automated technologies, and artificial intelligence (AI) in corporate IT and marketing.  The panel will take place at MIT Sloan, Building E62, Room 223.