Customer Data & Analytics Blog

Jeff Whitney

Recent Posts by Jeff Whitney:

An AI Approach to Omnichannel

Jeff Whitney | 0 minute read

Marketers have access to more data on their customers than ever before. The challenge is getting rapid insights from all the channels used, in time to act effectively. One solution is an AI-powered customer retargeting platform for omni-channel marketing operations. 

Topics: Personalization

Top 5 Takeaways from 2017 MIT ICT and MassINTELLIGENCE Conference

Jeff Whitney | 2 minute read

Over the past month, the ZyloTech team joined other thought leaders in artificial intelligence (AI) and machine learning for events in Boston, including the 2017 MIT Information and Communication Technologies (ICT) Conference and MassINTELLIGENCE, The Age of Machine Learning. 

Topics: Customer Intelligence

An Artificial Intelligence Primer for CMOs from a CMO

Jeff Whitney | 4 minute read

As a longtime CMO for emerging technology companies, I, like my peers, have learned to deal with rapid technology change.  Yes, each new technology can create fear, uncertainty, and doubt until we understand it better.  And AI, with all its hype and science fiction drama, fits that bill.  But to remain current and relevant, CMOs must quickly understand and apply AI.  To help, here’s a short AI CMO Primer—from one CMO to another. 

Topics: Customer Intelligence

Abhi Yadav, Founder & CEO – Zylotech, interviewed by MarTechSeries

Jeff Whitney | 5 minute read

Co-founder and CEO of Zylotech, Abhi Yadav, sat down with MarTech Series for a deep dive into the Zylotech launch, what they do, and how they do it. 

Topics: Customer Intelligence

Zylotech CEO, Abhi Yadav, Interviewed by BBJ

Jeff Whitney | 0 minute read

This month, the Boston Business Journal (BBJ) featured ZyloTech in an industry article, MIT-born Zylotech launches customer-data technology. 

Topics: Customer Intelligence