Customer Data & Analytics Blog

Jess Kitt

Recent Posts by Jess Kitt:

How ZyloTech Can Save Your Christmas

Jess Kitt | 8 minute read

It’s that time of year again, the time of year when the world expects magical miracles, gifts galore, reconnections, hyper-personalised interactions, and bountiful good will - and your customers are no different. However, in the same way that you plan to buy that lavender body lotion for your mother-in-law (again), or those dull-grey socks for your dad, unless you know your customers intimately, or unless they tell you straight out, then you are simply using generalizations, stereotypes, last year’s information, and frankly prods-in-the-dark to guess what they want.

Topics: Customer Analytics Customer Intelligence