Last week’s blog post broke down how to evaluate your data stack, and what to expect from the process of integrating new AI technology into your MarTech stack. Today’s blog will talk about the results that AI will give you for running your stack more efficiently and accurately.
AI technologies help to make your marketing stack more efficient and robust, and create less strain on resources than more traditional analytic technologies. That much is well-established among the global community of marketers. But on implementing a new system, what, specifically, should you be looking for in the ways of improvements, and how can you best represent these metrics in reports? AI improves your technologies across a whole host of areas—it can help make your department more agile, can help your company recognize greater revenue, and can generate deeper intelligence for your business.