Customer Data & Analytics Blog

Josh Fayer

Recent Posts by Josh Fayer:

Why Marketing Executives Should Care About AI: Part 1

Josh Fayer | 2 minute read

Artificial intelligence is a tremendously useful tool that can increase productivity and accuracy with certain kinds of tasks. AI has a lot of specific applications that make it very useful for marketing teams and data scientists alike—but it’s important for marketers to understand the basis of these technologies so they can best figure out how and where to implement them into their marketing stacks.

Topics: Customer Intelligence

What Gartner’s Marketer’s Guide to CDPs means for the industry

Josh Fayer | 2 minute read

Recently, Gartner released the Market Guide for Customer Data Platforms for Marketing. The report describes industry trends and projections for the Customer Data Platform market, and includes Zylotech in a list of representative vendors that exemplify these trends. Zylotech’s CEO, Abhi Yadav, described the report as “a validation of an unprecedented focus on customer-centricity in this digital era.” Its significance is two-fold: it recognizes the necessity for marketers to automate customer analytics, and it also provides a list of platforms that will be relevant to different marketers, acknowledging that each marketer has individual problems.

Topics: Customer Intelligence

Got a reactivated customer? Don’t celebrate just yet.

Josh Fayer | 2 minute read

We’ve just wrapped up the Mechanics of Predicting Customer Churn series—if you haven’t checked that out, I’d highly suggest you read through it. But even after we create models to predict customer churn and coordinate campaigns to prevent as much of it as we can, there are still going to be customers who cease to buy our product or service. It’s a natural step in the business cycle. Hopefully, they’ll eventually become reactivated customers—once that happens, it’s our job as marketers to make sure they stay happily consuming our product for as long as possible.

Topics: Customer Intelligence

Strengthening Social Media with Customer Data

Josh Fayer | 2 minute read

As a public relations student, I hear constantly about using social media for outreach. Professors lecture on nearly a daily basis about finding an audience and generating messages that resonates with them. But it often feels like a crapshoot, choosing the right content with a vague goal of “going viral” to measure success. Even when you get lucky and hit the jackpot (a few million shares or a thousand clicks, or whatever your metric of choice is), most marketing and PR departments face the scrutiny of the bottom line—how do those metrics generate revenue? And yet, even as far back as 2014, almost nine out of every ten companies reported using social media for marketing. In 2017, social media advertising was a $32 billion business. Clearly companies see the value in this platform. But in the era of data-driven campaigns and maximizing efficiency within marketing and PR departments, how can brands use existing data from their CDPs to succeed in social media campaigns?

Topics: Customer Analytics Customer Intelligence

Customer Segmentation: The Key to Targeted Marketing

Josh Fayer | 2 minute read

Today’s marketing teams need to be tactical and precise to efficiently use their budget and gain the highest return on investment. This means finding the right customer to target at the right time, and in turn saving resources on wasted outreach and increasing the likelihood that a given campaign will translate into revenue. Customers in a database can be divided into segments which help to define the audience. There are tons of ways to achieve this. Below are just a few of the ways consumers can be classified.

Topics: Customer Intelligence