Customer Data & Analytics Blog

Joshua Santos

Recent Posts by Joshua Santos:

AI: The Good, The Bad, And How to Avoid the Ugly

Joshua Santos | 2 minute read

We hear you, trust me

“I can’t keep up with accounts that we have in our CRM.”

“We don’t seem to know which of our customers are still active.”

“How can we keep our customers coming back to our store?”

These are just a few of the problems potential clients tell me they are facing when trying to find an effective CDP platform that gives them a 360 degree view of their customers. Ever since the buzzwords “AI” and “CDP” started getting thrown around and SME companies began actually looking under the hood of their own analytics, they now want access to real time data that tracks the actions of their customers. As many solutions are available to cleanse and unify customer data, it can be difficult to assess the one that meets all of your needs.

Topics: Customer Analytics Customer Intelligence