Customer Data & Analytics Blog

Kai Wombacher

Recent Posts by Kai Wombacher:

Achieve Robust Customer Data With Record Linkage

Kai Wombacher | 7 minute read

When marketing or analytics professionals try to model or identify trends in customer behavior, it is essential that they are given the entirety of customers’ interactions or purchases. However, if a customer provides slightly different information, such as a nickname or misspelling, they will not have the complete set of the customer’s purchases through grouping by name or index. Record Linkage solves this problem by determining whether records in a dataset refer to the same entity.

Topics: Customer Analytics