It seems as though everything today is branding itself as “AI.” There are AI chat bots, AI personal assistants, even AI homes. The concept of “artificially intelligent technologies” evokes excitement in those who are looking for innovative solutions to their problems. Businesses know that finding and adopting the right AI technologies is crucial to their success. In 2016 alone corporate investment in AI was $39B, and spending is only forecast to increase. But there’s one glaring issue: not everything that claims to be AI actually is. And weeding out the fakes is crucial to any company looking to integrate AI into their business model.