Customer Data & Analytics Blog

Kristian Mihali

Recent Posts by Kristian Mihali:

Prescriptive Analytics Vs. Artificial Intelligence

Kristian Mihali | 1 minute read

 

Analytics have grown in complexity to meet business demand. 2018 is seeing the next wave of advanced analytics – prescriptive analytics – which leverage historical data to identify what could happen and go a step further by recommending what should be done to give rise to a desired outcome. They use knowledge not only to make better decisions in the future, but also to offer insights on the best course of action for a particular situation given what the future is likely to hold.

Topics: Customer Intelligence