Customer Data & Analytics Blog

Melodye Mueller

Recent Posts by Melodye Mueller:

The Marketing Challenges of Bad Data

Melodye Mueller | 2 minute read

As marketers we’ve come to recognize that data poses one of our biggest challenges - specifically bad data. Our work relies on the ability to reach our target audience in a reliable and personalized manner. This requires complete and accurate information that is consistent and available across all our platforms and tools. In order to successfully execute our marketing programs, we need trusted data that is timely and relevant.