Customer Data & Analytics Blog

Prady K

Recent Posts by Prady K:

5 Experts Predict How AI Will Drive the Future of Retail

Prady K | 3 minute read

The way we buy and sell is changing at a rapid pace.  This means the retail environment is also rapidly evolving. At NRF’s Big Show 2017, it was evident that the retail space is going through a massive transformation. This is reflected in the popular topics discussed; application of AR/VR, Robotics, Location Beacons, and IoT based applications. 

Topics: Personalization

Most Common Data Challenges in Marketing Operations

Prady K | 2 minute read

Recently, marketing strategies have been shifting towards one-to-one engagements. Offering a personalized customer experience has proven to be quite effective in nurturing relationships with customers. Because of this, large brands are making huge investments in order to improve the functional efficiency of their marketing operations. With the vast amount of data being collected from multiple channels, brands must elevate their marketing efforts beyond mass mailings. 

Topics: Marketing Technology Customer Analytics

5 Top Marketing Trends That Will Drive Retail in 2017

Prady K | 2 minute read

Marketing trends are ever evolving, and as 2017 dawns, it’s important to note what trends will have an impact on retail marketers as they navigate the months ahead and deepen their understanding of their customers. To help retailers understand the trends which will impact their market in 2017, we have listed the top 5 they should  be focused on. Knowing your customer allows you to market to them more effectively and ultimately create a better purchase and brand experience. 

Topics: Personalization

DataXylo to Speak and Exhibit at 2016 MIT Consumer Dynamics Conference

Prady K | 2 minute read

Topics: Customer Tech Thought Leadership

DataXylo Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Prady K | 2 minute read

Topics: Customer Tech Thought Leadership