Customer Data & Analytics Blog

Dealing With Duplicate Data Records

David Slavich | 0 minute read

What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID. The resulting unified contact is a composite of available data points providing marketers with a 360-degree view of the customer.


Since the purpose of the unique ID is to unify contact/customer data, ID Resolution effectively provides lossless deduplication across an organization’s tech stack. To learn more about Contact ID Resolution, watch this short video.

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Topics: Data Operations