Customer Data & Analytics Blog

Beginner's Guide: Making the most of a CDP

Christina Tramontozzi | 2 minute read

Businesses are swimming in customer data. To make the most of that data and in order to create highly personalized experiences for their customers, business and marketing technologists are investing in CDPs (Customer Data Platforms). But having automation alone isn’t enough to drive successful interactions with your customers, CDPs need to be optimized in order to get the best results.

Topics: CDP

Helping your CEO bring digital transformation to your company

Ariella Brown | 3 minute read

We’ve seen how the CMO and CIO have to come together to achieve optimal results from the marriage of marketing goals and technology. But there is also another key player in achieving the benefits of digital transformation, and that is the CEO. It’s important to get the CEO on board to realize the vision and to set up the four central components: culture, customer experience, change, and collaboration.

Topics: Marketing Technology

The rise of the citizen data scientist: How they collaborate with expert data scientists

Chuck Leddy | 3 minute read

The citizen data scientist is a fast-emerging trend, as more non-experts from operational areas (marketing, finance, HR, etc.) increasingly perform data science tasks that were once the exclusive function of expert data analysts and statisticians. It’s important to understand that the emergence of the citizen data scientist will not eliminate the need for today’s data science professionals, as this post explains.

Topics: Customer Intelligence

GDPR and Explainable AI

Janet Wagner | 3 minute read

The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. The regulation has had a significant impact on how companies around the world handle the data of European citizens. The regulation includes numerous provisions regarding data protection and privacy. Several sections of the GDPR have led to a debate among AI industry professionals about the “right to explanation” mandate included in the regulation.

Topics: GDPR & Data Privacy

How AutoML is shaping the marketers' world

Ariella Brown | 2 minute read

“Show me what I want.” That’s essentially what we demand of online retailers, to deliver what we want to buy to our view even without our specifying what it is. Yes, we do want to have our minds read to that extent.

Topics: AutoML