Customer Data & Analytics Blog

Prognosys is now re-branded as DataXylo

Prady K | 1 minute read

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Company has consolidated to a single brand identity across regions

Cambridge, Massachusetts, December 23rd, 2015 – Effective immediately:  Prognosys Analytics, one of the pioneers of marketing data analytics for enterprise, retail, and high tech clients, has announced that it will now operate globally under the name DataXylo.

Apart from changing brand identity, the company has also diversified into related fields of analytics and data management.  It will provide a unique blend of technology and data science consulting towards customer revenue enhancement and analytics.

Among other rebranding efforts Prognosys analytics website, www.prognosysd.com, has been changed to www.dataxylo.com.

“This re-branding from Prognosys to DataXylo comes at a crucial time of how manual data processing for analytics and marketing is no longer a viable solution and data processing automation is absolutely needed for democratization of big data analytics,” said Abhi Yadav, Co Founder and CEO. “In 2014 businesses spent roughly $44 billion on big data analytics. And yet, quite ironically, the vast majority of these businesses are still failing to effectively consume and leverage their data.”

The issue is that most companies face is that they don’t use roughly 90% of their available data.  It is left sitting in data silos simply because organizations don’t know how best to quickly and easily make sense of all the pieces.

Having experienced this challenge first-hand, our diverse team of MIT & Harvard trained entrepreneurs came together to develop its patent pending self service intelligent data processing engine, which helps business not only make sense of their online/offline customer data (inside and outside of their organization), but also to creates innovative and result oriented data science solutions.

About DataXylo

DataXylo is a data science company headquartered in Cambridge, MA. It has a patent pending intelligent self-service data processing engine which helps business not only make sense of their online/offline customer data (inside and outside of their organization), but also to creates innovative and result oriented data science solutions.  It was founded by an MIT and Harvard trained team with a synergistic collaboration of data scientists, digital marketing experts, and visionary technologists.

DataXylo has a combined 50+ years of cross-industry experience developing best-in-class approaches to both consumer data and analytics, with a focus on innovation and research.

DataXylo offers data science services for large retail and high tech clients.  The offices are located in Cambridge, Sunnyvale, Singapore, Bangalore, and Noida.

Topics: Customer Tech Thought Leadership