Customer Data & Analytics Blog

The importance of alignment for ABM success

Chuck Leddy | 3 minute read

Account-Based Marketing, or ABM, is a B2B strategy that deploys the most effective marketing tactics to engage key stakeholders in targeted accounts. According to What Is Account Based Marketing, Why You Should Adopt It, And How, “ABM doesn’t just call for alignment between sales and marketing teams – it forces teams to align because personalization at the account level requires sales and marketing to be in sync on account-specific messaging.” The result of such ABM-driven alignment? Higher marketing and overall ROI in a shorter time.

Topics: ABM