Customer Data & Analytics Blog

How AutoML is shaping the marketers' world

Ariella Brown | 2 minute read

“Show me what I want.” That’s essentially what we demand of online retailers, to deliver what we want to buy to our view even without our specifying what it is. Yes, we do want to have our minds read to that extent.

Topics: AutoML

Self-learning in customer analytics: A primer

Chuck Leddy | 3 minute read

Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner. While self-learning technology may be neither widely recognized nor well-understood, the trend is already having a broad, burgeoning impact on marketing. This post serves as a self-learning primer, explaining what self-learning is and why Chief Marketing Officers (CMOs) need to care about it.

Topics: AutoML Customer Analytics