Customer Data & Analytics Blog

Beginner's Guide: Making the most of a CDP

Christina Tramontozzi | 2 minute read

Businesses are swimming in customer data. To make the most of that data and in order to create highly personalized experiences for their customers, business and marketing technologists are investing in CDPs (Customer Data Platforms). But having automation alone isn’t enough to drive successful interactions with your customers, CDPs need to be optimized in order to get the best results.

Topics: CDP