Customer Data & Analytics Blog

Empowering the citizen data scientist: The democratization of customer analytics

Chuck Leddy | 3 minute read

Diffusion and democratization is a natural part of the life cycle of any technology, as cutting-edge technologies typically move from the laboratory, into the hands of a few early adopters, get commercialized by industry, and later become widely available to all. For example, the 1980s and ‘90s witnessed the arrival of accessible desktop computing, facilitated by easy-to-use Internet browsers. Computing technology thus moved from big server rooms in corporate headquarters/IT departments and onto the desktops of every single employee. That same computing power is now fully democratized and in everybody’s pocket.

Topics: Customer Analytics

How to go from bad data to good quality data in your business

Christina Tramontozzi | 2 minute read

Every marketer already knows that data is their lifeblood. It’s our sauce to making effective marketing happen. Yet as data quality issues persist in B2B marketing, how to achieve good data quality doesn’t need to be a secret. With technology advances today, every B2B marketer can have good quality data.

Topics: Customer Analytics

Self-learning in customer analytics: A primer

Chuck Leddy | 3 minute read

Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner. While self-learning technology may be neither widely recognized nor well-understood, the trend is already having a broad, burgeoning impact on marketing. This post serves as a self-learning primer, explaining what self-learning is and why Chief Marketing Officers (CMOs) need to care about it.

Topics: AutoML Customer Analytics

Location data: a powerful resource for customer analytics

Janet Wagner | 2 minute read

Location data can be found in many places- social media, archived purchase orders, and mobile devices to name a few. This blog post highlights how location data could be used by organizations for customer analytics and marketing use cases.

Topics: Customer Analytics

Python may soon be the most popular language in marketing

Janet Wagner | 4 minute read

Python is a popular programming language- how popular depends on who you ask. The results of the 2018 Stack Overflow Developer Survey rank Python as the #7 most popular language among professional developers. But Python takes the #3 spot for the “most loved” language by developers surveyed. The 19th annual KDnuggets Software Poll ranks Python as the #1 tool for analytics, data science, and machine learning.

Topics: Customer Analytics