Customer Data & Analytics Blog

Self-learning in customer analytics: A primer

Chuck Leddy | 3 minute read

Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner. While self-learning technology may be neither widely recognized nor well-understood, the trend is already having a broad, burgeoning impact on marketing. This post serves as a self-learning primer, explaining what self-learning is and why Chief Marketing Officers (CMOs) need to care about it.

Topics: AutoML Customer Analytics

Location data: a powerful resource for customer analytics

Janet Wagner | 2 minute read

Location data can be found in many places- social media, archived purchase orders, and mobile devices to name a few. This blog post highlights how location data could be used by organizations for customer analytics and marketing use cases.

Topics: Customer Analytics

Python may soon be the most popular language in marketing

Janet Wagner | 4 minute read

Python is a popular programming language- how popular depends on who you ask. The results of the 2018 Stack Overflow Developer Survey rank Python as the #7 most popular language among professional developers. But Python takes the #3 spot for the “most loved” language by developers surveyed. The 19th annual KDnuggets Software Poll ranks Python as the #1 tool for analytics, data science, and machine learning.

Topics: Customer Analytics

Advanced analytics vs. artificial intelligence: How are they different?

Janet Wagner | 2 minute read

Many companies today are using advanced analytics to gain insights from multiple sources of data, insights that can be used to make predictions and streamline business processes. The number of companies using artificial intelligence (AI) to analyze massive volumes of data is growing at a fast pace. Companies are using AI to find patterns in data and make predictions. Advanced analytics and AI sound like they are the same thing, but these terms are not synonymous. This post highlights some of the similarities and differences between advanced analytics and AI.

Topics: Customer Analytics

Marketing technology research papers worth checking out

Janet Wagner | 3 minute read

We recently published a blog post highlighting how there is a wealth of innovative marketing technology tools available today. Advanced technologies such as artificial intelligence (AI), machine learning, and neural networks are being used to power many marketing technology platforms. This blog post highlights a few interesting research papers that outline the use of various technologies for marketing use cases.

Topics: Customer Analytics