Customer Data & Analytics Blog

How to inspire customer-centrism within your organization

Chuck Leddy | 3 minute read

Every organization says it’s customer-centric. Yet building a culture of customer-centrism is a massive undertaking because everything a company does, from product design to packaging to after-sales service to website design and beyond, shapes the customer’s overall experience. You can have the best marketing campaign in the world, but nothing ruins a customer’s experience faster than a badly-designed product or a late delivery. 

Topics: customer centric marketing