Customer Data & Analytics Blog

Customer Retention vs Acquisition in Account Based Marketing (ABM)

Pat O'Brien | 3 minute read

Updated blog on December 18, 2019. 

Coke vs Pepsi. Red Sox vs Yankees. Kirk vs Picard. iPhone vs Android. These mark some of the great rivalries of our time, and can always be counted on to spark a lively debate. Marketers, also, often face choices that can put them on one side or another of a hot button issue. Customer acquisition (obtaining new customers) versus retention (retaining and growing current customers) is one of these frequently debated topics.

Topics: customer centric marketing

How to inspire customer-centrism within your organization

Chuck Leddy | 3 minute read

Every organization says it’s customer-centric. Yet building a culture of customer-centrism is a massive undertaking because everything a company does, from product design to packaging to after-sales service to website design and beyond, shapes the customer’s overall experience. You can have the best marketing campaign in the world, but nothing ruins a customer’s experience faster than a badly-designed product or a late delivery. 

Topics: customer centric marketing