Customer Data & Analytics Blog

What happens with companies that ignore customer experience

Iqbal Kaur | 3 minute read

It’s a cycle as old as business itself. A company thrives, but then, almost suddenly, it can’t keep up with the times. It can’t maintain a pace that demands new market strategies as well as new product and service delivery methods. The company withers and then folds. All that’s left to ask, years later, is the age-old question, “What ever happened to that business?”

Topics: Customer Experience Strategy

Understanding what your customers want is as easy as learning your "ABCs"

Zylotech Marketing | 3 minute read

Well, the understanding part is as easy as learning the alphabet if you follow four basic requirements of customer personalization. When placed in alphabetical order, the first letters of each of these key elements just happen to follow the easy-to-remember flow of “A, B, C, D” – but they’re unforgettable for an entirely different reason: they truly are essential to meeting customer expectations.

Topics: Customer Experience Strategy