Customer Data & Analytics Blog

Beyond marketing: The promise of customer intelligence for technology companies

Chuck Leddy | 4 minute read

People get caught up in the differences among business functions, companies, and industries, but easily lose sight of commonalities. For instance, almost every business today calls itself “customer-centric” in delivering value through their business model.

Topics: Customer Intelligence

The rise of the citizen data scientist: How they collaborate with expert data scientists

Chuck Leddy | 3 minute read

The citizen data scientist is a fast-emerging trend, as more non-experts from operational areas (marketing, finance, HR, etc.) increasingly perform data science tasks that were once the exclusive function of expert data analysts and statisticians. It’s important to understand that the emergence of the citizen data scientist will not eliminate the need for today’s data science professionals, as this post explains.

Topics: Customer Intelligence

Time to rebalance your technology portfolio for digital transformation

Ariella Brown | 4 minute read

It’s the time of year when we’re gearing up for the spring forward (March 10). As we get set to advance our clocks, we should also be thinking about how we can advance our businesses on the road of digital transformation. That calls for making the necessary shifts in a technology portfolio to embrace the game changers, especially the ones that deliver on customer analytics.
Topics: Customer Intelligence

Marketers: do you know about look-alike modeling for segmenting your contacts?

Sandeep Koul | 4 minute read

Through an example, this blog will describe a technique called look-alike modeling that can help marketers use data enrichment from sources they may not know about in their CRM to expand on their segmentation. Marketers can get better results when using this lesser known way of targeting lists.

Topics: Customer Intelligence

What's driving the booming demand for customer analytics

Chuck Leddy | 3 minute read

Forbes recently highlighted the top five B2B marketing trends for 2019. First among these trends is the burgeoning demand for real-time and enriched customer analytics: offering key insights that enable B2B marketers to deliver experiences meeting the individual needs and wants of their customers.

Topics: Customer Intelligence