Ariella Brown, on February 28, 2019 | 4 minute read
Sandeep Koul, on February 05, 2019 | 4 minute read
Through an example, this blog will describe a technique called look-alike modeling that can help marketers use data enrichment from sources they may not know about in their CRM to expand on their segmentation. Marketers can get better results when using this lesser known way of targeting lists.
Chuck Leddy, on January 08, 2019 | 3 minute read
Forbes recently highlighted the top five B2B marketing trends for 2019. First among these trends is the burgeoning demand for real-time and enriched customer analytics: offering key insights that enable B2B marketers to deliver experiences meeting the individual needs and wants of their customers.
Chuck Leddy, on December 11, 2018 | 3 minute read
Today’s customers expect marketers to relate to them for an optimal customer experience. When marketers know their customers deeply, and can anticipate their needs, mutually-beneficial bonds get forged. Customers feel understood and get their needs met; marketers effectively nurture the relationships they’ve built, and continue to win them over with the right offers at the right time.
Ed Wolf, on December 04, 2018 | 3 minute read
Luxury—the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to. Well known designer brands such as Coach, Gucci, Rolex, Louis Vuitton, and others understand that the lure of the luxury lifestyle is at the heart of their appeal among their clientele. Those customers in turn, expect white glove service and royal treatment with every interaction. They spend a lot of money on their brands and have very high standards for customer service and personalized communication.