Customer Data & Analytics Blog

Time to rebalance your technology portfolio for digital transformation

Ariella Brown | 4 minute read

It’s the time of year when we’re gearing up for the spring forward (March 10). As we get set to advance our clocks, we should also be thinking about how we can advance our businesses on the road of digital transformation. That calls for making the necessary shifts in a technology portfolio to embrace the game changers, especially the ones that deliver on customer analytics.
Topics: Customer Intelligence

Marketers: do you know about look-alike modeling for segmenting your contacts?

Sandeep Koul | 4 minute read

Through an example, this blog will describe a technique called look-alike modeling that can help marketers use data enrichment from sources they may not know about in their CRM to expand on their segmentation. Marketers can get better results when using this lesser known way of targeting lists.

Topics: Customer Intelligence

What's driving the booming demand for customer analytics

Chuck Leddy | 3 minute read

Forbes recently highlighted the top five B2B marketing trends for 2019. First among these trends is the burgeoning demand for real-time and enriched customer analytics: offering key insights that enable B2B marketers to deliver experiences meeting the individual needs and wants of their customers.

Topics: Customer Intelligence

Personalization versus relevance for today's customer

Chuck Leddy | 3 minute read

Today’s customers expect marketers to relate to them for an optimal customer experience. When marketers know their customers deeply, and can anticipate their needs, mutually-beneficial bonds get forged. Customers feel understood and get their needs met; marketers effectively nurture the relationships they’ve built, and continue to win them over with the right offers at the right time.

Topics: Customer Intelligence

Wolf tales: Observations from the road

Ed Wolf | 3 minute read

Luxury—the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to. Well known designer brands such as Coach, Gucci, Rolex, Louis Vuitton, and others understand that the lure of the luxury lifestyle is at the heart of their appeal among their clientele. Those customers in turn, expect white glove service and royal treatment with every interaction. They spend a lot of money on their brands and have very high standards for customer service and personalized communication.  

Topics: Customer Intelligence