Customer Data & Analytics Blog

The Shocking Cost of Data Decay - How Bad Data Causes Loss

Sandeep Koul | 3 minute read

One universal fact about data is that, like many perishable things in the world, it goes bad over time (unfortunately pretty quickly). 

Topics: Data Quality

Every marketer’s dream: Clean, segmented data—How can you get there?

Abhi Yadav | 2 minute read

Great data is the basis for great marketing

Data scientists are intimately familiar with the processes data must go through before it can be used for machine learning models and analytics. Marketers, on the other hand, are usually not. The journey that customer data takes before it’s actually useful is outside of many marketers’ purview and deemed unimportant to some.

Topics: Data Quality

Nuances of Data Enrichment

Sandeep Koul | 3 minute read

We all agree about data decay in CRM, even with a conservative rate of 22% (based on average US company employee turnover rate) you might end up losing lot of marketing dollars not only as direct cost of managing dirty data but also as an opportunity cost of not reaching to potential customers.

Topics: Data Quality

How much is data decay costing you?

Sandeep Koul | 2 minute read

One accepted universal fact about data is that like many perishable things in world data too gets bad over time. There are many reasons why data decays - people change organizations, get newer designations, relocate to new places, assume new roles or in case of changing company structures through mergers/acquisitions or restructuring.

Topics: Data Quality