Customer Data & Analytics Blog

Machine learning can help companies avoid the commodity trap

Janet Wagner | 3 minute read

Marketing teams at any company can fall into the commodity trap- where the competition for products and services are based solely on pricing. And many companies specialize in selling commodity products, making it all the more difficult for their marketing teams to avoid falling into the commodity trap. Today, however, companies selling commodity products have access to a wealth of data- data that often contains information about customers, manufacturing processes, operations, logistics, and worker expertise.

Topics: machine learning

Why machine learning matters to B2B companies

Abhi Yadav | 2 minute read

While the number of B2C companies using machine learning is skyrocketing, the adoption of machine learning by B2B companies lags far behind in comparison. This post highlights two ways machine learning makes a difference for B2B companies.

Topics: machine learning