Customer Data & Analytics Blog

Helping your CEO bring digital transformation to your company

Ariella Brown | 3 minute read

We’ve seen how the CMO and CIO have to come together to achieve optimal results from the marriage of marketing goals and technology. But there is also another key player in achieving the benefits of digital transformation, and that is the CEO. It’s important to get the CEO on board to realize the vision and to set up the four central components: culture, customer experience, change, and collaboration.

Topics: Marketing Technology

Common algorithms in marketing

Janet Wagner | 3 minute read

We recently published a blog post that highlights a number of open source libraries and tools data scientists in marketing should check out. Today we thought we would highlight several algorithms that are commonly used for marketing applications.

Topics: Marketing Technology

Who controls the marketing stack in 2019? The CIO or the CMO

Ariella Brown | 3 minute read

The position of CIO is synonymous with taking charge of the technology in a business. But recent shifts in marketing demands means CMOs may actually be spending more on technology than CIOs. Who’s in charge, and how should organizations set up the defined lines of responsibilities for selecting, implementing and managing the use of these technologies? The key is building a partnership between marketing and IT.

Topics: Marketing Technology

Less common AI terms marketers should know

Janet Wagner | 3 minute read

If you Google “AI terms marketers should know” you’ll find quite a few posts that include many of the same AI terms. Common AI terms include machine learning (ML), algorithm, supervised learning, unsupervised learning, and weak AI. Today we thought we would highlight a few less common, but just as important, AI terms marketers should know.

Topics: Marketing Technology

Want to build an AI-powered marketing chatbot? You need the right data

Janet Wagner | 3 minute read

Chatbots are a popular tool for companies in a variety of industries including marketing, healthcare, banking, and travel. Chatbots are popular with businesses and consumers for many reasons. One reason is that chatbots are available to answer questions and provide information to consumers 24/7. Chatbots can also have conversations with thousands of people at once expanding the customer service capacity of an organization significantly.

Topics: Marketing Technology