Customer Data & Analytics Blog

Want to build an AI-powered marketing chatbot? You need the right data

Janet Wagner | 3 minute read

Chatbots are a popular tool for companies in a variety of industries including marketing, healthcare, banking, and travel. Chatbots are popular with businesses and consumers for many reasons. One reason is that chatbots are available to answer questions and provide information to consumers 24/7. Chatbots can also have conversations with thousands of people at once expanding the customer service capacity of an organization significantly.

Topics: Marketing Technology

How marketing is better with AI

Ariella Brown | 3 minute read

It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI. Most marketers know that AI is the wave of the future. Yet a disconnect persists between that aspiration and the actual number of AI users. Nevertheless, current trends indicate that CMOs and CIOs will have a meeting of minds on the benefits of committing to AI, and businesses will soon reap the benefits.

Topics: Marketing Technology

Features CIOs should expect in a customer data platform

Janet Wagner | 2 minute read

Most enterprises have implemented automation tools in many areas of business including marketing, sales, and data management. And many CIOs are aware of customer data platforms (CDPs) as essential intelligence tools for marketers to activate campaigns towards achieving greater revenue opportunities. In fact, the CDP Institute estimates that CDPs are deployed at more than 2,500 companies, and the CDP industry will reach $1 billion in total revenue by 2019.

Topics: Marketing Technology

The ROI of CDPs: Discovering which advertising efforts are paying off

Ariella Brown | 2 minute read

All businesses aim to improve their bottom line. The end goal is to increase revenue while keeping costs down. So some may be hesitant to add on an additional cost in adopting a CDP. But that kind of thinking is what is known as being penny-wise and pound-foolish.

Topics: Marketing Technology

The CDP is not just another customer database

Ariella Brown | 3 minute read

If you’re like most marketers, you are sitting on enough of it to justify calling it big data. That’s not just due to the huge volume of data involved, but to its variety and velocity. Those terms make up the three Vs that typically are applied to the definition of big data. But there’s a fourth V that is the goal of working through the other three, and that is value.

Topics: Marketing Technology