Customer Data & Analytics Blog

4 Tips for CMOs wanting to build a data-driven culture

Chuck Leddy | 3 minute read

All Chief Marketing Officers know that collecting data isn’t enough. The real value of data is in leveraging it to develop behavioral insights about your customers and using those data-driven insights to inform better decision-making in real-time, driving marketing relevance. To perform this essential work of deeply understanding your customers you need a customer analytics platform that accesses, analyzes and renders your customer data fully actionable.

Topics: Personalization

The evolution of relationship-centric marketing

Albert McKeon | 1 minute read

You can't fault marketers for always trying to give customers what they wanted when they wanted. Instant gratification triggers all sorts of pleasant psychological feelings, of course, and a happy customer, so the thinking goes, will keep coming back for more happiness.

Topics: Personalization

What does individualism and relevance mean for marketers today?

Albert McKeon | 1 minute read

You can't consistently fool customers. You might be able to make a generalized offer once in a while, but if you regularly speak to a mass audience, customers will realize you lack the necessary insight to create relationships that are centered on individualism and achieve relevance.

Topics: Personalization

Why ecommerce sites can benefit from using an advanced CDP

Albert McKeon | 2 minute read

Some things are clearly DIY projects: setting up a home theater system, building a stone wall or designing your own webpage. Other tasks, though, require the professionalism, knowledge and tools of an expert: most car repairs, electrical work and consumer data analytics.

Topics: Personalization

Why ecommerce is a goldmine for customer data tracking

Albert McKeon | 1 minute read

 

We recently encouraged companies to take advantage of the lucrative promise of ecommerce. Amazon isn't the only company that can, or should, monetize interactions with customers.

Topics: Personalization