Customer Data & Analytics Blog

But what is RevOps?

Courtney Porter | 2 minute read

Zylotech recently introduced the Revenue Operations (RevOps) Framework for B2B companies to ensure customer-facing teams address the customer at each stage of their journey. A revenue ops approach takes a holistic view and applies consistent metrics to assess what is working and what isn’t across all the ops teams involved in marketing, sales, and customer relationships.  

Topics: Revenue Operations

Revving your revenue engine with a CDP

Ariella Brown | 2 minute read

We have been looking at the advantage that the Revenue Ops approach brings to marketing teams. As the revenue ops strategy aligns marketing with other departments involved, including the sales department, it also makes sense to pay attention to what it does for sales, specifically when the organization capitalizes on a CDP.

Topics: Revenue Operations

How to rev up your revenue engine

Ariella Brown | 3 minute read

Revenue Ops opens the way for marketing and sales operations to transform their funnel and scale their customer interactions. As a result of getting these different departments aligned to operate as one machine, businesses are able to anticipate and effectively meet their customers’ needs and expectations, using agility to successfully scale up.  

Topics: Revenue Operations

How revenue ops is a mindset of the next phase of B2B growth

Ariella Brown | 3 minute read

Revenue ops has been gaining some attention lately. You may have heard it so many times that you’ve come to wonder if it’s just another term businesses thrown around without meaning. But that is not the case.

Topics: Revenue Operations

How the demand of customer obsession is causing marketing and sales operations to change

Ariella Brown | 4 minute read

The evolution of sales and marketing ops has made these traditionally tactical roles much more into contributors of organizational data and technology strategy that supports driving more revenue. The combination of sophisticated consumers and the ability to tap into technology to better track causes and effects for sales and marketing is driving businesses to pay greater attention to their marketing and sale ops.

Topics: Revenue Operations