Customer Data & Analytics Blog

How to rev up your revenue engine

Ariella Brown | 3 minute read

Revenue Ops opens the way for marketing and sales operations to transform their funnel and scale their customer interactions. As a result of getting these different departments aligned to operate as one machine, businesses are able to anticipate and effectively meet their customers’ needs and expectations, using agility to successfully scale up.  

Topics: Revenue Operations

How revenue ops is a mindset of the next phase of B2B growth

Ariella Brown | 3 minute read

Revenue ops has been gaining some attention lately. You may have heard it so many times that you’ve come to wonder if it’s just another term businesses thrown around without meaning. But that is not the case.

Topics: Revenue Operations

How the demand of customer obsession is causing marketing and sales operations to change

Ariella Brown | 4 minute read

The evolution of sales and marketing ops has made these traditionally tactical roles much more into contributors of organizational data and technology strategy that supports driving more revenue. The combination of sophisticated consumers and the ability to tap into technology to better track causes and effects for sales and marketing is driving businesses to pay greater attention to their marketing and sale ops.

Topics: Revenue Operations