Customer Data & Analytics Blog

How the demand of customer obsession is causing marketing and sales operations to change

Ariella Brown | 4 minute read

The evolution of sales and marketing ops has made these traditionally tactical roles much more into contributors of organizational data and technology strategy that supports driving more revenue. The combination of sophisticated consumers and the ability to tap into technology to better track causes and effects for sales and marketing is driving businesses to pay greater attention to their marketing and sale ops.

Topics: Revenue Operations