Customer Data & Analytics Blog

Beyond February 14: B2B takeaways from Valentine's Day

Ariella Brown | 3 minute read

When we think of Valentine’s Day, B2B is not exactly what we think of when we picture candlelit dinners, bouquets of roses, chocolates, gifts of jewelry, and stuffed animals and cards festooned with red and pink hearts. However, if you think out of the heart-shaped box, you can begin to understand that there are quite a number of parallels. 

Topics: Tech Startup

2019 predictions blog

Abhi Yadav | 1 minute read

5 predictions for customer analytics in 2019.                   

1. AI continues becoming a mainstream technology

Once emergent, AI has become mainstream and will soon be omnipresent.

Topics: Tech Startup

Gearing up for B2B marketing in 2019

Ariella Brown | 3 minute read

CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech. That means not just collecting data but using it to address the business needs of their customers to achieve an unprecedented lift in KPIs defined around understanding customer behavior.

Topics: Tech Startup

‘Tis the season for what exactly?

Ariella Brown | 4 minute read

Here we are in November, and holiday marketing is in full swing already. In fact, some holiday marketing has been in place already since early October, much to the chagrin of those of us who think they should at least let us get through Halloween before decking things out in red and green. While there is some method to the marketing madness, there is much room for improvement, and the key to that is meeting the expectations of your target market.

Topics: Tech Startup

Zylotech raises $5.5M to help drive the #CustomerTech revolution

Abhi Yadav | 2 minute read

We are excited to announce our $5.5M Seed round, led by Glasswing Ventures, with participation from Geekdom Fund, Revel Partners and Rubicon. This funding round is a vote of confidence in our mission and accelerates the progress we are making in driving the #CustomerTech revolution. 

Topics: Tech Startup