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Customer Data & Analytics Blog

Zylotech raises $5.5M to help drive the #CustomerTech revolution

Abhi Yadav

October2018_AbhisFundingBlog

We are excited to announce our $5.5M Seed round, led by Glasswing Ventures, with participation from Geekdom Fund, Revel Partners and Rubicon. This funding round is a vote of confidence in our mission and accelerates the progress we are making in driving the #CustomerTech revolution. Since our MIT spinout, and our product launch in 2017, Zylotech has successfully helped dozens of global enterprise clients with the AI-driven customer intelligence they need for 1:1 personalization, cross-selling and up-selling. Most recently, we’ve been recognized by Gartner as a key player in the fast-growing Customer Data Platform (CDP) space. 

Both B2B and B2C marketing share the need for automated customer analytics to achieve effective customer retention and revenue lift. Zylotech’s mission is to take customer-obsessed industries beyond the lip-service of customer centricity with a self-learning customer analytics engine that feeds marketing activation systems. With the funding from Glasswing Ventures and our additional VCs, we will continue to invest in development, as well as scale our sales and marketing teams.

I met with Glasswing Ventures Founder and Managing Partner, Rudina Seseri shortly after our launch to discuss how Zylotech is disrupting the customer lifecycle. There was a clear alignment right from the beginning. Rudina understood our company mission, culture and the team’s AI talent and passion. She also recognized the need we are meeting, and the market demand for the kind of frontier tech we are offering. Rudina and Glasswing Ventures are a perfect match for our culture. Their focus on AI, and the team’s commitment to founders and startups stood out from other funding conversations we were having. We are delighted to be working with such veteran VCs, and their exclusive network of AI visionaries. We are also proud to partner with Geekdom Fund, Revel Partners and Rubicon Venture Capital. Having these four seasoned VC firms backing us is a huge validation of our efforts.

The need to constantly be in front of customers with a relevant offer is driving marketing operations teams towards automation and deep machine learning. Zylotech is at the forefront of this shift and our approach is customer technology-focused rather than marketing technology alone. We ensure that customer data is automatically unified, enriched, analyzed, and micro-segmented continuously, without having to deploy expensive, self-service data management and data science projects. If you are looking to retain, cross-sell and upsell customers, give our automated ‘customer analytics-in-a-box approach’ a try. For those of you who have been our customers for a while already, we thank you for your continued support. Stay tuned for exciting new developments as we continue to invest in our mutual success.

And lastly, Zylotech is hiring! If you’re ready to join our #CustomerTech revolution, please contact us.

Read our announcement here. To read Rudina's blog, click here.

Topics: Thought Leadership