Zylotech Recognized in the Gartner Market Guide for Customer Data Platforms for Marketing
Zylotech is a leading Self-Learning CDP (Customer Data Platform), enabling complete customer data & advanced analytics for business teams.
Cambridge, MA -- (Jul. 6, 2018) – Zylotech, an AI-powered Customer data platform, spun out of MIT with numerous success stories across retail, high-tech and financial firms, has been listed as a Representative Vendor in the “Market Guide for Customer Data Platforms for Marketing” published by Gartner Inc. on July 5, 2018.
According to Gartner, “Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. The reasons are clear: Fifty-two percent of marketing leaders responsible for data and analytics said data management, data integration and formatting are among their most time-consuming activities. Messy, siloed data is still a major marketing problem, and CDP vendors are seizing the opportunity to address it.”
“We are delighted to be part of the Market Guide for Customer Data Platforms for Marketing, which we believe is a validation of an unprecedented focus on customer-centricity in this digital era. Marketing not only requires leveraging all customer data on time, but also requires self service if not automation on both data unification and models to further deploy insights into campaigns or activation layers towards contextual marketing on 1:1 basis across all channels”, said Abhi Yadav, Co-Founder & CEO of Zylotech.
The report says, “The market now also features pure-plays who've gone straight to market as self-service or automated customer data platforms. A frenzy of fundraising surrounds this new technology landscape. Within the last four years, companies selling CDP technology have received nearly $615.6 million in venture capital investments.”
Zylotech, one of the automated pure-play CDPs, not only unifies and enriches customer data and information continuously, but has also removed resource dependency from both data scientists and citizen scientist and automated the entire customer analytics pipe with AutoML models towards continuous learning and true automation. Numerous integrations are offered across various marketing clouds, ESPs, websites, mobile, and AdTech-based activation layers.
Gartner, “Market Guide for Customer Data Platforms for Marketing” Lizzy Foo Kune, James Meyers, Benjamin Bloom, 5 July 2018.
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ZyloTech is a Self-Learning customer data platform that keeps your customer data live and enriched while automating the customer life-cycle to continuously produce unprecedented results in cross/up-selling & retention marketing. Powered by AutoML, the platform continuously unifies and enriches internal and external data, and enables ongoing micro-segmentation, non-obvious pattern discovery, and recommendations, which can be activated through a variety of marketing clouds for on-demand accessibility.
ZyloTech’s cross-industry clients have reported up to a 6x increase in customer lift. For information, visit Zylotech.com.
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